Kendrick Lamar, A$AP Rocky & More Join Ty Dolla $ign’s ‘Dolla Day’ Concert

Ty Dolla $ign, one of the most formidable forces in R&B and hip hop right now, was in beast mode following the release of his project Campaign (Sept. 23). Kicking off Dolla Day weekend in Los Angeles, Calif., the West Coast singer unveiled his pop-up shop and hosted a private dinner, as well as a star-studded Dolla Day concert.

On the evening of Campaign’s release (Sept. 23), Ty Dolla $ign invited select attendees to a private roof-top gathering. The Herbal Chef, a chef that specializes in cannabis-infused food, prepared a meal sans weed, including oxtail, chicken legs, macaroni and cheese, and shrimp. Hemper, a subscription box service that delivers monthly smoking-related items to your door, supplied sample boxes. A bartender also served Ciroc-infused drinks and beer. Good food, freebies and an impeccable view of the Los Angeles skyline added to Ty’s celebratory night.

Ty Dolla $ign Unleashes New Project ‘Campaign’

Ty’s personal campaign continued with a two-day pop-up shop, held across the street from the famed El Rey Theatre on Wilshire Boulevard. From 11 a.m. until 8 p.m. PT, guests were greeted with art displays featuring political imagery, a DJ, a t-shirt press and a photo booth.

Shoppers also had the chance to buy exclusive merchandise with designs that stayed true to project’s theme. One shirt displayed “Zaddy,” a nod to Ty’s similarly titled first single off the album, while another showed “No Justice,” a reference to the hip-hop star’s collaboration with his incarcerated brother, Big TC, and the chant often heard at protests around the country in response to the nation’s recent cases of police brutality. Hoodies and hats were also available for purchase donning slogans that read “Make America Wavy Again” and “Taylor Gang or Die.”

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