King Kendrick Lamar – The Rookie Of The Year
In case you missed it, The Source called their decision to name Kendrick Lamar The Source’s 3rd annual Rookie Of The Year a “NO BRAINER.”
The Source also went on to call good kid, m.A.A.d city:
…arguably one of the biggest albums of the year
Kendrick made a smart play aligning himself with Aftermath/Interscope records as well as being EVERYWHERE in the game.
Kendrick also won Lyricist Of The Year at the 2012 BET Awards over Jay-Z, Kanye West, Nas, and J. Cole. Who says a Rookie can’t have it ALL.
Make sure you watch the UnCovered video created by The Source featuring Kendrick:
A thought from Kendrick:
“We couldn’t believe something we dind’t know about. As a kid, all we seeing is street sh*t… When you see one of your partners get smoked and that same day you have someone coming to you preaching to you asking you, ‘Do you believe in God?,’ it gives you a [different] outlook.”