Kendrick Lamar’s Surprise ‘Untitled’ Project

Kendrick Lamar’s surprise Untitled Unmastered project debuts at No. 1 on the Billboard 200 chart, earning 178,000 equivalent album units in the week ending March 10, according to Nielsen Music. Of that sum, 142,000 were in pure album sales.

The set was released without advance notice on March 4 and gives Lamar his second chart-topping set in less than a year, following To Pimp a Butterfly. The latter (his first No. 1) was released on March 16, 2015, and bowed atop the list with 363,000 equivalent album units in its first week, of which 324,000 were in pure album sales.

The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption, which includes traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). The new March 26-dated chart (where Lamar is No. 1) will be posted in full to Billboard’s websites on Tuesday, March 15.

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